- DEEPAL, the premium electric vehicle brand by CHANGAN Automobile, launches in Singapore in partnership with Premium Automobiles.
- DEEPAL’s Singapore showroom opens at 281 Alexandra Road, bringing premium electric mobility solutions closer to Singaporean drivers.
- The flagship DEEPAL S07 electric SUV takes center stage, alongside the S05 and E07, offering a glimpse into the brand’s next-generation electric lineup.
- To celebrate this milestone, DEEPAL is hosting an Open House Weekend on 29-30 March, featuring test drives, and sustainability workshops.
- Pricing for the DEEPAL S07 starts from S$220,999. It comes with a five-year vehicle warranty and a 10-year battery warranty.
Singapore, 27 March 2025 – DEEPAL, the premium electric vehicle brand by CHANGAN Automobile, celebrates its brand launch in Singapore with the opening of its local showroom at 281 Alexandra Road. Designed as an immersive hub for cutting-edge electric mobility, the showroom will set the stage for DEEPAL’s bold expansion in the region, featuring a curated line-up of next-generation EVs, including the flagship S07 electric SUV.
As a key pillar of CHANGAN Automobile’s global EV strategy, DEEPAL has been accelerating its international expansion since 2023, establishing a presence in Thailand, Australia, Mexico, Nepal, and Pakistan, with Singapore marking its sixth market. As the dedicated EV brand of CHANGAN, one of China’s leading automotive manufacturers with over 160 years of industry expertise, DEEPAL is backed by the company’s deep commitment to intelligent and sustainable mobility. Known for its focus on intelligent and sustainable mobility, CHANGAN has invested heavily in global R&D to advance smart and electric vehicle technologies.
“DEEPAL is poised to be a world-class automotive brand,” said Mr Shen Xing Hua, Managing Director of CHANGAN Auto Southeast Asia. “With a global network of over 1,000 suppliers and dealers, including our latest partnership with Premium Automobiles, we are accelerating towards that vision.
“Singapore plays a pivotal role in CHANGAN’s globalisation strategy, the Vast Ocean Plan, and we are certain that the market will serve as a strategic launchpad for the region. This will support our goal of surpassing $10 billion in overseas market investment and achieving over 1.2 million annual sales in overseas markets by 2030.”
DEEPAL Singapore Showroom: The second in the region
Adorned with massive pillar-wrapped LED screens, DEEPAL’s showroom is designed to offer visitors an interactive space to explore its latest EV line-up, while providing a premium retail experience and aftersales support. The main level features a spacious display area that accommodates up to 12 vehicles, while the service centre on Basement 2 ensures a seamless ownership experience.
To commemorate this milestone, DEEPAL will host a customer handover ceremony, marking the inaugural delivery of the S07 to its first Singaporean customers, reinforcing the brand’s commitment to bringing intelligent and sustainable mobility to local drivers.
Beyond the milestone handover and vehicle displays, the showroom is an immersive and interactive destination, providing visitors a firsthand experience of the brand’s vision for intelligent and sustainable mobility solutions. Features include:
- A premium lounge offering a personalised and comfortable experience for every guest.
- A kid-friendly play area, allowing parents to explore the showroom at ease while their little ones enjoy a safe and engaging space.
- An in-house DEEPAL café, serving wellness-driven refreshments inspired by DEEPAL’s nature-focused philosophy.
The DEEPAL S07: Experience Intelligent, Future-Forward Mobility
At the heart of DEEPAL’s showroom is the S07, a mid-sized electric SUV that embodies the brand’s philosophy of innovation-driven, sustainable mobility. Since its global launch, the DEEPAL S07 has rapidly gained traction, surpassing 50,000 units in cumulative sales within just five months1 . This outstanding market response highlights the S07’s strong appeal, particularly among drivers seeking a perfect blend of stylish design, exceptional performance, supreme comfort, intelligent technology, and comprehensive safety to elevate their driving experience.
Beneath its aerodynamically sculpted body, the S07 is powered by an advanced electric drivetrain, delivering up to 475km of range on a single charge, ensuring drivers can travel long journeys with confidence. Alongside the S07, visitors will also get an exclusive preview of the upcoming S05, a compact electric SUV that shares the same intelligent engineering and design ethos as its sibling, and E07, a uniquely versatile SUV that blends the practicality of a Ute with the sophistication of an electric vehicle. This line-up reinforces DEEPAL’s commitment to shaping the future of intelligent electric mobility.
“The launch of DEEPAL’s showroom in Singapore marks an exciting milestone in our portfolio to redefine mobility through intelligent and sustainable solutions,” said Mr. Hadi Widjaja Tanaga, President, Premium Automobiles Group. “With Singapore’s strong commitment to electrification, we are confident that the DEEPAL S07, alongside the upcoming DEEPAL S05 and E07, will empower Singaporean drivers with future-forward mobility experiences.”
Open House Weekend (29-30 March 2025)
To celebrate the opening of its Singapore showroom, DEEPAL is hosting an Open House Weekend on 29-30 March, inviting visitors to experience the brand’s vision firsthand. Guests can look forward to:
- Print Your Own Design Tote Bag – A DIY activity where visitors can create their own personalised tote bags
- DIY Car Key Tags and Coasters – A sustainability-focused activity where guests can transform plastic waste into functional keepsakes.
- DEEPAL’s very-own café with exclusive F&B Offerings – A thoughtfully curated food space serving refreshments inspired by the brand’s nature-driven design philosophy.
- Live radio broadcast and activities from a mobile recording studio – Featuring Love 97.2FM DJ from 12:00pm–2:00pm.
This showroom launch marks the next chapter in DEEPAL’s expansion, reinforcing its commitment to smart, sustainable mobility. The Singapore debut of the S07 also paves the way for future innovations, further strengthening the company’s leadership in next-generation electric mobility.
About DEEPAL
DEEPAL, Changan Automobile’s EV brand, was established in 2022 with a goal to introduce more people to the captivating experience of EV driving, leading the way into the future. With an unwavering commitment to overcoming challenges, DEEPAL will explore digital technology and energy technology. DEEPAL aims to become a world-class electric vehicle brand in rapidly growing mainstream markets, providing more enticing green mobility experiences.
About DPL Premium Automobiles Pte Ltd
DPL Premium Automobiles Pte Ltd is the wholly owned subsidiary of Premium Automobiles Pte Ltd. Setting off as an official automotive distributor for Audi cars in Singapore, Premium has since diversified and began operations across multiple subsidiaries relating to leasing, pre-owned vehicles, aftersales services, body and paint works – providing a one-stop solution for the growing mobility and transport needs.
With the diversified business establishments, Premium is committed to providing all customers with quality products, exceptional services and personalised solutions – fully in line with the company’s vision to become the trusted partner in the industry.